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Did Social Media Cost Pepsi The #2 Soft Drink Spot?
It was recently reported in the trade press that Pepsi had slipped to the #3 soft drink in sales, behind Coke and new #2 Diet Coke. But most interesting was the speculation behind the drop. In an Ad...
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Wallet Allocation Rule vs. Net Promoter Score
Sometimes you work really hard for a small break. Other times serendipity shows its face and good things fall into your lap. I’ve been lucky over the past month. First, I had the opportunity to...
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Holding Location Based Marketing in the Palm of Your Hand
The new model of Social Loyalty is based on incorporating digital communication channels into customer-centric incentive programs. Connecting the dots is just a means to and end, however, as the...
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Kellogg’s Family Rewards Revives CPG Loyalty
Great brands are those that we recognize without the support of a cheery ad or celebrity endorsement. Kellogg’s products have been the staple of so many breakfast tables over the years that the brand...
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Starbucks Announcement Linked to Big Data
It was widely reported last week that Starbucks will extend its My Starbucks Rewards loyalty program to award Stars to members purchasing their coffee in the grocery aisle. A good synopsis of the...
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